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President Obama's highly-anticipated jobs package will be unveiled Thursday in front of Congress.

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Ahead of the economic speech, an NBC/Wall Street Journal poll showed Obama's overall job approval rating at a low of 44 percent, down 3 percentage points since July, while his handling of the economy stands at 37 percent.

We asked several CEOs leading up to the speech what bold steps Obama could take to reduce the 9.1 percent unemployment rate.

John Schiller, chairman and CEO of Energy XXI, said "if the government would get out of the way, from a regulation standpoint, and let us [XXI] do what we do good you'll see us continue to hire and grow this economy."

"I think that's a message from across the board," said Schiller.

Jon Faraci, CEO of International Paper [IP 27.77 2.28 (+8.94%) ], told CNBC "to create jobs what we need is demand. This economy is 70 percent consumer driven, so we need consumers spending some of their discretionary income if we're going to have demand that's gong to lead to more jobs."

"If we get demand, we’ll put more shifts on, our employees will be working more hours, and we’ll hire more people. Without demand we can have all the certainty in the world and all the clarity about regulation, but to me it’s not so much about confidence as it is about demand," explained Faraci.

Indra Nooya, chairman and CEO of PepsiCo [PEP 62.45 -0.85 (-1.34%) ], noted that "anything that's done to address unemployment in terms of massive stimulus spending is going to exacerbate deficits. And anything that's done to address deficits in the short-term is going to exacerbate unemployment."

Nooya went on to say we're in "a bit of a policy box and it's going to require us being willing to give up one of the two, which is it's okay to take on more deficits but lets put in some massive spending. Alternatively to say, 'we're going to go through structural unemployment for a while because we want to address deficits.'"

At this point I think we are all trying to address this conundrum by saying we have to address both sides, unfortunately there is no way out of this," Nooya added.